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MarketingAlternative to OptimizelyAlternative to VWOAlternative to Google Optimize

Vanity

An experiment-driven development framework for Rails with automated Bayesian and AB testing.

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LicenseMIT
GitHub stars2.5k
Last commit6 days ago
Tags5 topics
Conversion Rate OptimizationBayesian Ab ExperimentsVanity FrameworkRails Ab TestingMarketing
Overview

Why consider Vanity?

Vanity is an open-source A/B testing and conversion rate optimization framework for Ruby on Rails written by Assaf Arkin. Vanity tracks user conversion goals, calculates statistical confidence intervals, and provides an internal dashboard for managing marketing experiments.

Guided learning

Learn Vanity by building

Practical setup notes, real use cases, and copy-ready examples in one focused guide.

1 min read 2 sections
In this guide2 sections

Overview of Vanity

Vanity runs multivariate and A/B experiments across landing page headlines and CTA buttons in Rails.

Quickstart

bash
1gem install vanity

Vanity is licensed under the permissive MIT License.

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Vanity FAQs

Vanity is listed as a Marketing tool on TiloBox. Review the overview, features, and official documentation on this page to decide whether it solves your specific workflow.

Start with the project's GitHub repository and official website for supported installation and deployment instructions. Test the setup with representative data or a small project before rolling it out more widely.

Vanity is listed under the MIT license. Read the complete license text and the project's notices before using, modifying, or distributing the software.

Production readiness depends on your requirements. Review maintenance activity, security practices, documentation, backup and upgrade procedures, and compatibility with your stack; then validate it in a non-production environment.

Vanity is listed as an alternative to Optimizely. Compare the core workflow, deployment model, integrations, and licensing against your must-have requirements before switching.