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snowplow-javascript-tracker project preview
MarketingAlternative to Google Tag ManagerAlternative to RudderStack JSAlternative to Segment JS

snowplow-javascript-tracker

Enterprise-grade behavioral data tracker for web browsers by Snowplow Analytics.

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LicenseApache-2.0
GitHub stars1.2k
Last commit6 days ago
Tags5 topics
Enterprise Behavioral DataSchema Validated EventsSnowplow Js LibSnowplow Web TrackerMarketing
Overview

Why consider snowplow-javascript-tracker?

snowplow-javascript-tracker is the open-source client-side behavioral event tracker created by Snowplow Analytics. It captures granular page pings, scroll depths, link clicks, media playback states, and custom JSON schema events for enterprise data warehouses (Snowflake, BigQuery).

Guided learning

Learn snowplow-javascript-tracker by building

Practical setup notes, real use cases, and copy-ready examples in one focused guide.

1 min read 2 sections
In this guide2 sections

Overview of snowplow-javascript-tracker

snowplow-javascript-tracker collects first-party customer telemetry directly into Snowflake and BigQuery.

Quickstart

bash
1npm install @snowplow/browser-tracker
javascript
1import { newTracker, trackPageView } from '@snowplow/browser-tracker';
2newTracker('sp1', 'collector.mycompany.com', { appId: 'my-marketing-app' });
3trackPageView();

snowplow-javascript-tracker is licensed under the Apache License Version 2.0.

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snowplow-javascript-tracker FAQs

snowplow-javascript-tracker is listed as a Marketing tool on TiloBox. Review the overview, features, and official documentation on this page to decide whether it solves your specific workflow.

Start with the project's GitHub repository and official website for supported installation and deployment instructions. Test the setup with representative data or a small project before rolling it out more widely.

snowplow-javascript-tracker is listed under the Apache-2.0 license. Read the complete license text and the project's notices before using, modifying, or distributing the software.

Production readiness depends on your requirements. Review maintenance activity, security practices, documentation, backup and upgrade procedures, and compatibility with your stack; then validate it in a non-production environment.

snowplow-javascript-tracker is listed as an alternative to Google Tag Manager. Compare the core workflow, deployment model, integrations, and licensing against your must-have requirements before switching.